CarMine
Branding for a Horizon Europe project that turns end-of-life electric vehicle waste into strategic European raw materials.
- Project
- CarMine, Horizon Europe
- Studio
- Magellan Circle
- My role
- Branding and brand book
The challenge
CarMine recovers critical raw materials from retired electric vehicle batteries and motors. It needed an identity that feels scientific, modern and collaborative for researchers, industry and policy makers, without the usual electric-car and recycling clichés.
What I did
- A symbol for closed-loop recyclingAn abstract ‘e’ interlocked with an infinity loop, on top of a clear logo system.
- A colour storyA gradient from cobalt blue to green that moves from recovery to circular rebirth.
- A brand bookGuidelines so every partner in the project applies the identity consistently.