Lumos Café – Complete Visual Identity
The "Lumos Café" project involved creating a complete visual identity for a premium coffee brand with a warm and magical concept.
- Type
- Brand identity
- Deliverables
- Logo in three versions, social media post, mockups
- Palette
- Gold, brown and white
- Concept
- Warm and magical
The goal
Design a logo that conveys sophistication, coziness and a touch of fantasy, ensuring versatility across different applications and communication materials.
Deliverables
- Logo design: three distinct versions of the logo tailored for light, dark and monochromatic backgrounds, ensuring flexibility across various contexts.
- Social media post: a promotional post designed for social media feeds and stories, focused on visual engagement and brand consistency.
- Promotional materials with mockups: the logo presented in realistic mockups, including coffee cups, menus and signage, reinforcing the practical application of the brand’s visual identity.
Creative process
- Researching visual references and defining the brand concept.
- Designing the logo with a warm and elegant color palette (gold, brown and white) to reflect the cozy experience of coffee.
- Refining the design based on continuous feedback to ensure harmony between the elements (coffee bean, glowing star and typography).
- Testing the logo’s application across different formats and materials to ensure versatility and readability in any medium.
Outcome
The final visual identity successfully captured the essence of the “Lumos Café” brand, standing out for its elegance, visual impact and consistency across all communication platforms. This project demonstrates a balance between creativity and practical usability.
