Lumos Café – Complete Visual Identity

The "Lumos Café" project involved creating a complete visual identity for a premium coffee brand with a warm and magical concept. The goal was to design a logo that conveys sophistication, coziness, and a touch of fantasy, ensuring versatility across different applications and communication materials.

Deliverables:
Logo Design: Three distinct versions of the logo tailored for light, dark, and monochromatic backgrounds, ensuring flexibility across various contexts.
Social Media Post: A promotional post designed for social media feeds and stories, focused on visual engagement and brand consistency.
Promotional Materials with Mockups: Presentation of the logo in various realistic mockups, including coffee cups, menus, and signage, reinforcing the practical application of the brand’s visual identity.

Creative Process:
The development of the project included:
Researching visual references and defining the brand concept.
Designing the logo with a warm and elegant color palette (gold, brown, and white) to reflect the cozy experience of coffee.
Refining the design based on continuous feedback to ensure harmony in the elements (coffee bean, glowing star, and typography).
Testing the logo’s application across different formats and materials to ensure versatility and readability in any medium.

Outcome:
The final visual identity successfully captured the essence of the "Lumos Café" brand, standing out for its elegance, visual impact, and consistency across all communication platforms. This project demonstrates a perfect balance between creativity and practical usability.